<text response_time="2021/07/05 1:37:39 pm CET" respondent_ID="R23" respondent_descriptor="I am a representative of a not-for-profit company with a specific interest in packaging." language_policy="Yes"> 
<Q: Please elaborate on your language policy.> We require all claims to be supported by peer reviewed evidence / certifications. This applies to all packaging irrespective of material 
<Q: What makes a good packaging label? What information should be prioritised?> One that is honest and in no way whatsoever misleads the retailer or public. Priority is what to do with the packaging once used 
<Q: Can you describe your approach, or the approach of your organisation, to supporting/point-of-sale information with regard to plastic packaging?> If the information is to advise customers not to litter and where and how to dispose of packaging then we support it provided the POS information does not mislead. This applies to all packaging and I don't understand why you are only focussing n plastic packaging 
<Q: Are there any examples of labelling that you are especially proud of? If you aren't involved in design, please tell us about some packaging/labelling that you especially like, and why.> As a general rule packaging that communicates its benefits but has the certification and evidence next to the claim. Packaging which has been fully tested  
<Q: What information would you wish to be included on packaging labels, if e.g. space and branding weren't an issue?> Space is irrelevant and not sure where branding fits in providing it isn't misleading the public / trade into believing the packaging is something that it isn't. Information must include how and where to dispose of packaging to meet the claims made. This must appear irrespective of space.  
<Q: Is there anything that you purposely avoid including on packaging labels?> Making misleading claims eg 'this packaging is green' / 'environmentally better'  - avoiding the assumption if bio based it is compostable or worse biodegradable without the required certification. 
<Q: What do you most want consumers to take away from the text on packaging labels? Is there any messaging that you feel isn't landing with consumers?> What to do with it once used including not littering it 
<Q: Do you have any other thoughts or comments you would like to share?> As mentioned I fail to understand why plastics only have been targeted. This is in itself highly assumptive and leading. surely research must be objective for it to be valid. it would lead me to question the validity of the results 
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